The Essence of Ethical and Ecological Fashion

Ethical and ecological fashion encompasses fundamental principles that transcend mere appearance. It aims to minimize environmental impact while ensuring fair working conditions throughout the production chain. This implies the use of sustainable raw materials, responsible manufacturing processes and total transparency in operations.

The Importance of Sustainable Raw Materials

The choice of raw materials is a central element of ethical and ecological fashion. Polluting synthetic fabrics are gradually being replaced by natural alternatives such as organic cotton, linen, hemp and Tencel. These materials are grown responsibly, reducing water consumption and the use of pesticides.

The Responsible Manufacturing Process

Another crucial facet of ethical and ecological fashion lies in the manufacturing process. Non-toxic dyeing techniques, the use of renewable energies and waste reduction are all integral parts of this process. Skilled craftsmen are also valued, guaranteeing fair and safe working conditions.

Transparency and traceability

Brands committed to ethical and ecological fashion favor total transparency. Consumers are keen to know the origin of the materials used, the manufacturing methods and the working conditions of the people involved. This openness builds trust and enables consumers to make informed choices.

Brand Switzerland: A Commitment to Ethics and Ecology

As a Swiss brand, we are committed to incorporating ethical and ecological fashion values into all aspects of our business. Our garments are designed to reflect the timeless style associated with Switzerland, while using environmentally-friendly raw materials.